We believe that existing buying group models face a fundamental sustainability challenge. Our approach adds value to suppliers, the consumer and the channel as a whole, rather than simply exploiting it.

We regularly negotiate with suppliers to choose a single 'preferred supplier' in each key category from vaccines to laboratories to consumables… Partnered veterinary practices are not forced to use our preferred suppliers but will not benefit from discounts from competitor suppliers through the buying group. If you don't like our preferred supplier, or can get a better deal direct, then you can 'opt out' of individual deals we have negotiated. We take a fixed commission on only the discounts we negotiate on your behalf. Simple, flexible and fair. Now how fresh is that?